Digital strategy consulting


Media and Entertainment firms are increasingly investing in digital platforms and technologies to stay ahead of the digital curve. However, in order to truly optimize the return on their digital investments, organizations functioning in both Print and publishing and Digital media need an effective digital strategy.

VirtusaPolaris' digital strategy consulting offering enables a seamless digital transformation journey by providing a digital roadmap for organizations along with process optimization and enhancement strategies.

VirtusaPolaris adopts a proven methodology to create a digital roadmap for clients:

  1. Identification of current pain points and assessing the digital footprint of the organization and its effectivness
  2. Definition of the customer journey on client websites and other digital platforms
  3. Blueprinting roadmaps for digital strategy including migration to Digital First