Our Perspective


The Media and Entertainment industry (M&E) is undergoing a significant transformation due to rapid proliferation of content and the growing demand for a personalized user experience while adapting to evolving marketing pressures such as declining ad revenues from traditional channels.

VirtusaPolaris’ unique technological capabilities and our rich consulting experience enables Media and Entertainment firms to stay ahead of the digital curve through:

  • Rapid shift to multi-channel distribution models including digital platforms in an effort to provide enhanced, personalized and relevant customer experiences
  • Cloud-based, cost-effective solutions to deliver services more efficiently over new and evolving platforms
  • Addition of reliable revenue streams through content motenization strategies built on sophisticated campaign management solutions

VirtusaPolaris’ Media and Entertainment offerings offer proven solutions in each of the following lines of business: