TV and Films


With significant advertisement dollars getting diverted towards digital platforms, Television networks are under pressure to explore solutions for 'near real time' ad implementations. However, the process for trading Network and National Spot TV is a laborious one with significant human intervention and unless that undergoes a dramatic transformation the 'near real time' goal will elude the TV industry for the foreseeable future. This adds pressure on Networks to focus more than ever on quality programming and audience experience further shrinking the budget for IT and support operations.

VirtusaPolaris Media & Entertainment practice specializes in helping top networks and production businesses transform their existing technology landscape for efficiencies in terms of both lower operating costs and business agility. Specific service offerings include:

  • Cloud migration factory for large scale migration of systems to public cloud infrastructure
  • System development and support services for programming, deals, partner sales, rights, production, fulfillment, scheduling, and ad sales. VirtusaPolaris enables media organizations to meet demanding release schedules and increase the efficiency of programming operations while reducing costs. VirtusaPolaris' rich technological expertise combined with our product building heritage and in-house tools and best practices enables us to adopt a well-defined and mature application development process. VirtusaPolaris supports Media clients through the entire application development life cycle - from analyzing their IT requirements to developing focused solutions and maintenance, and on-going support for the applications.
  • Consolidation of International business systems and integration with Domestic/Corporate assets to shift from channel partner models to 'own and operate'. VirtusaPolaris adopts a three phased approach to ensure effective system consolidation: analysis of current landscape, design and build out of new systems and integrations.