With social media becoming a primary mode of information consumption and sharing, organizations are investing in social media innovation to understand and align with market needs.
- Social media solutions based on a 3-phase approach of Access, Strategize and Execute
- Facilitates effective monetization of social interactions
- Uncovers alternate possibilities and approaches through social media consulting, based on extensive analysis including build versus buy, impact analysis, target segments and market clusters, vendor assessment, roadmap definition, etc.
- Provides an exhaustive comparative account of how different community solutions score against various strategic factors
- Increased visibility
- Increased customer base
- Two-way communication opportunity with customers
- Establishment of closely-knit follower community