Creative Process Outsourcing


Virtusa’s CPO value proposition

Creative processing such as branding, web design, and style standardization require deep knowledge of the local customers, various brand metrics and so on. Their specialized, yet secondary processes, if outsourced, can save cost and reduce operational overheads.

Our in-depth expertise in creative processing stems from closely working with the media and entertainment organizations, equipping us with diverse capabilities including:

  • Developing a customized CEM platform
  • Web design using UI and Web 2.0 applications
  • Graphic design
  • Print media
  • Rich internet application
  • Branding
  • Digital asset management

Our 70+ member strong team of content and creative process outsourcing experts boast of expertise in Flex, Flash, Photoshop, AJAX, Java script, dream weaver, illustrator, InDesign, after effects and other UI and creative skills. This, added to our heritage Platforming practice which has the ability to host UI prototyping and web catalog based tools ensures high quality services at significantly low costs. Lastly, and perhaps most importantly, our Global Delivery Model ensures anytime, anywhere service.

Business Benefits

  • High quality design capability
  • Ability to keep pace with changes in design technology
  • Ability to produce multiple designs
  • Price advantage by saving costs of setting up in-house team of designers